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https://repositorio.ucm.edu.co/handle/10839/2540Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Serna Quiceno, Sadid Andrés | spa |
| dc.contributor.author | Puentes Llanos, Luis Fernando | spa |
| dc.date.accessioned | 2019-07-09T23:10:01Z | spa |
| dc.date.available | 2019-07-09T23:10:01Z | spa |
| dc.date.issued | 2019 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/2540 | spa |
| dc.description.abstract | Las marcas y las empresas está lanzando campañas publicitarias pensando en estrategias neurosensoriales que finalmente están siendo una mala experiencia para muchos de sus consumidores, generando niveles de recordación que no son los establecidos por el objetivo de la campaña, como contaminación visual, auditiva u olfativa. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Marketing sensorial y su influencia en la decisión de compra. Revisión bibliográfica claves para entender el comportamiento de consumidor | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Marketing | spa |
| dc.subject.proposal | Comportamiento del consumidor | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Luis Fernando Puentes Llano.pdf | 2.09 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
