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https://repositorio.ucm.edu.co/handle/10839/3383Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | Puentes Méndez, Sebastián | - |
| dc.date.accessioned | 2021-10-20T22:13:01Z | - |
| dc.date.available | 2021-10-20T22:13:01Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3383 | - |
| dc.description.abstract | En el presente trabajo se mostrará el proceso de desarrollo de una marca, aplicando los conocimientos adquiridos durante la Especialización en Branding y Comunicación Estratégica. | spa |
| dc.format.extent | 26 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Miu : Tu gato lo pide | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación Estratégica | spa |
| dc.description.abstracteng | In this work, the process of developing a brand will be shown, applying the knowledge acquired during the Specialization in Branding and Strategic Communication. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Mark | spa |
| dc.subject.keyword | Branding | spa |
| dc.subject.keyword | Corporate image | spa |
| dc.subject.proposal | Marca | spa |
| dc.subject.proposal | Branding | spa |
| dc.subject.proposal | Imagen corporativa | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Miu_gato_pide.pdf | Texto Completo | 2.17 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
