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https://repositorio.ucm.edu.co/handle/10839/3434Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | López Ospina, Simón | - |
| dc.date.accessioned | 2022-02-01T19:28:37Z | - |
| dc.date.available | 2022-02-01T19:28:37Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3434 | - |
| dc.description.abstract | El Brand ideal de disruptiva es crear un mundo donde las marcas nos lleven a ser mejores personas. Por esto, nuestra propuesta de valor es: “Ayudar a que las personas cambien a través de la construcción de marcas auténticas” | spa |
| dc.format.extent | 22 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Manual de identidad Disruptiva | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Gerencia de la Calidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación Estratégica | spa |
| dc.description.abstracteng | The ideal disruptive Brand is to create a world where brands lead us to be better people. For this reason, our value proposition is: "Help people change through the construction of authentic brands" | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Corporate identity | spa |
| dc.subject.keyword | Branding | spa |
| dc.subject.keyword | Mark | spa |
| dc.subject.proposal | Identidad corporativa | spa |
| dc.subject.proposal | Branding | spa |
| dc.subject.proposal | Marca | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Actas de conferencia | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Manual_identidad_Disruptiva.pdf | Texto Completo | 1.01 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
