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https://repositorio.ucm.edu.co/handle/10839/3556Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | López Osorio, José Abel | - |
| dc.contributor.author | Robledo Santander, Sofia | - |
| dc.date.accessioned | 2022-05-25T14:28:22Z | - |
| dc.date.available | 2022-05-25T14:28:22Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3556 | - |
| dc.description.abstract | El presente trabajo en la modalidad de monografía es realizado con el fin de entender y explicar el término Cruelty Free que ha ido agarrando impulso los últimos años gracias a la conciencia de las personas que le exigen a las marcas no experimentar con animales. Sin embargo, el fondo de la investigación es poder comprender cómo la publicidad ha influenciado este movimiento | spa |
| dc.format.extent | 44 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Tendencia “Cruelty Free” de la publicidad. Nuevos mensajes para nuevos públicos: Una modalidad emergente de comunicación contra el maltrato animal | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.description.abstracteng | The present work in the monograph modality is carried out in order to understand and explain the term Cruelty Free that has been gaining momentum in recent years thanks to the awareness of people who demand that brands do not experiment on animals. However, the background of the research is to be able to understand how advertising has influenced this movement | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Animal abuse | spa |
| dc.subject.keyword | Advertising | spa |
| dc.subject.proposal | Maltrato animal | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Tendencia_Cruelty_Free_publicidad_Nuevos_mensajes_nuevos_publicos_modalidad emergente_comunicacion_maltrato_animal.pdf | Texto Completo | 583.14 kB | Adobe PDF |  View/Open |
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