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https://repositorio.ucm.edu.co/handle/10839/3569Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Castiblanco Laurada, César | - |
| dc.contributor.author | Serna Quiceno, Sadid Andrés | - |
| dc.date.accessioned | 2022-06-11T14:02:42Z | - |
| dc.date.available | 2022-06-11T14:02:42Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.isbn | 978-958-53879-1-1 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3569 | - |
| dc.description.abstract | El proyecto Odisea en Publicidad Colombia 2018 invitó a la Fundación para la Investigación y el Desarrollo de la Educación Especial (Fides), como cliente social, a participar con honores en la más original actividad de la publicidad colombiana. Invitar a varias facultades amigas a soñar y crear con bondad e inteligencia, en aras de servir a una entidad sin ánimo de lucro, da mucho de que hablar. Todo esto, enmarcado dentro de un ambiente de integración y progreso, con el ánimo de hacer lo mejor, deja a los asistentes sin palabras y con humilde agradecimiento. | spa |
| dc.format.extent | 104 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Odisea en Publicidad. Creatividad y desarrollo latinoamericano para la inclusión y la equidad | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.description.abstracteng | The Odyssey in Advertising Colombia 2018 project invited the Foundation for the Research and Development of Special Education (Fides), as a social client, to participate with honors in the most original activity of Colombian advertising. Inviting several friendly faculties to dream and create with kindness and intelligence, in order to serve a non-profit entity, gives a lot to talk about. All this, framed within an environment of integration and progress, with the aim of doing the best, leaves the attendees speechless and with humble gratitude. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Advertising | spa |
| dc.subject.keyword | Publicity communication | spa |
| dc.subject.keyword | Corporate identity | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.subject.proposal | Comunicación Publicitaria | spa |
| dc.subject.proposal | Identidad corporativa | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_2f33 | spa |
| dc.type.driver | info:eu-repo/semantics/book | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Libro | spa |
| Appears in Collections: | Libros | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Libro-ODISEA_compressed_compressed.pdf | Texto Completo | 14.33 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
