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https://repositorio.ucm.edu.co/handle/10839/4016Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Céspedes, Francisco Javier | - |
| dc.contributor.author | López Arbeláez, Daniela | - |
| dc.date.accessioned | 2023-03-13T15:00:19Z | - |
| dc.date.available | 2023-03-13T15:00:19Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4016 | - |
| dc.description.abstract | Las emociones han empezado a tomar un mayor protagonismo en la vida del ser humano, dejando a la razón en un segundo plano de importancia, puesto que, ahora acciones como la toma de decisiones o la motivación de las personas se definen de acuerdo al estado emocional del momento, y aunque dentro de la historia de la humanidad nunca se tuvo muy presente para sus estudios y avances, hoy en día el mundo se mueve gracias a lo que ellas nos hacen sentir. Por el momento las comunicaciones les han permitido a las personas evolucionar de manera gradual en su entorno | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | El branding emocional: herramienta de conexiones con los públicos en entornos digitales | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación y Comunicación Estratégica | spa |
| dc.description.abstracteng | Emotions have begun to take a greater role in the life of the human being, leaving reason in the background of importance, since now actions such as decision making or the motivation of people are defined according to the emotional state of the moment, and although within the history of humanity it was never very present for its studies and advances, today the world moves thanks to what they make us feel. For the moment, communications have allowed people to evolve gradually in their environment | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | brands | spa |
| dc.subject.keyword | branding | spa |
| dc.subject.proposal | Marcas | spa |
| dc.subject.proposal | Branding | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Daniela_Lopez_Arbelaez_2022.pdf | Texto Completo | 1.64 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
