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https://repositorio.ucm.edu.co/handle/10839/4210Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | Muñoz Contreras, Ivanna | - |
| dc.date.accessioned | 2023-09-15T19:59:33Z | - |
| dc.date.available | 2023-09-15T19:59:33Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4210 | - |
| dc.description.abstract | Este documento que está leyendo consiste en la inmersión desde una vista de 360o, de una marca que se creó en unas mentes deportistas y emprendedoras, de la cuál no existe un trabajo previo de diseño de marca o estrategia de comunicación y aún así es catalogado por asistentes, patrocinadores, internautas y administraciones privadas y públicas como el mejor evento de ciclismo gratuito del eje cafetero, ya que como este no existe homólogo en las fronteras geográficas cercanas. | spa |
| dc.format.extent | 78 Päginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Tour de la Montaña | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Humanidades, Ciencias Sociales y Humanidades, Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación y Comunicación Estratégica | spa |
| dc.description.abstracteng | This document you are reading consists of the immersion from a 360º view, of a brand that was created in sports and entrepreneurial minds, for which there is no previous work on brand design or communication strategy and yet it is cataloged by attendees, sponsors, Internet users and private and public administrations as the best free cycling event in the coffee region, since there is no counterpart like this in the nearby geographical borders | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Brand | spa |
| dc.subject.keyword | Strategic communication | spa |
| dc.subject.proposal | Marca | spa |
| dc.subject.proposal | Comunicación estratégica | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ContrerasMuñozIvanna_2023_ESPBRG.TG.pdf | Texto Completo | 18.09 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
