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https://repositorio.ucm.edu.co/handle/10839/1408Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Arias Echeverry, Daniela | spa |
| dc.contributor.author | Jaramillo Ortegón, Oscar Javier | spa |
| dc.date.accessioned | 2016-08-11T23:39:22Z | spa |
| dc.date.available | 2016-08-11T23:39:22Z | spa |
| dc.date.issued | 2016 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/1408 | spa |
| dc.description.abstract | En el marco del proceso de estudio de la comunicación publicitaria en el Pregrado de Publicidad de la UCM, y como requisito para optar al título de Profesional en Publicista se hace necesario que los estudiantes realicen ejercicios de investigación que propendan por la construcción de conocimiento y herramientas conceptuales que permitan el desarrollo y evolución del ejercicio publicitario. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Adaptación del modelo CREATES (Actitudes Cerebrales) al pensamiento creativo publicitario basados en el trabajo de la doctora Shelley Carson | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Comunicación publicitaria | spa |
| dc.subject.proposal | Campaña Publicitaria | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Daniela Arias Echeverry.pdf | 3.69 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
