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https://repositorio.ucm.edu.co/handle/10839/1492Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos, Camilo | spa |
| dc.contributor.author | Sepulveda Betancur, Juan Felipe | spa |
| dc.contributor.author | Saravia Ramírez, Vanesa | spa |
| dc.date.accessioned | 2016-11-03T20:51:58Z | spa |
| dc.date.available | 2016-11-03T20:51:58Z | spa |
| dc.date.issued | 2016 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/1492 | spa |
| dc.description.abstract | Vivimos en un mundo en el que la Web y los dispositivos móviles son parte integral de la vida de las personas, volviéndose cada vez más fuertes e importantes para la sociedad y las marcas. Día a día se crean miles de sitios web, redes sociales ynuevos dispositivos; se mejoran los actuales y se sigue en la búsqueda de suplir las necesidades de las personas por dichos medios. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Estratégias digitales de comunicación publicitaria, desarrolladas a través de páginas web y redes sociales caso Bancolombia | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Estrategias digitales | spa |
| dc.subject.proposal | Comunicación | spa |
| dc.subject.proposal | Mercadeo | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Juan Felipe Sepulveda B.pdf | 35.35 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
