RI-UCM
Site where all the intellectual, scientific and academic production of the Catholic University of Manizales is administered, preserved and disseminated. Its organization in communities and collections, allows open access to consult and download documents of interest such as books, magazines, theses, articles, research projects, administrative documents and teaching support learning objects.
Learn More
Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/2099| Title: | Plan de comunicación estratégico para el bienestar laboral de CO&TEX S.A.S |
| Authors: | Pérez Hincapié, Diana Milena |
| Advisor: | Díaz, Juliana |
| Keywords: | Comunicación organizacional Clima organizacional Publicidad |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | CO&TEX S.A.S y su Plan de Bienestar Laboral se enfocan en el talento humano (Administrativo y Operativo) para generar tácticas innovadoras de comunicación y espacios con el bienestar de los mismos. Es importante generar e implementar un adecuado plan de comunicación que sea efectivo. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/2099 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Diana Milena Pérez Hincapié.pdf | 1.71 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
