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https://repositorio.ucm.edu.co/handle/10839/2524Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Díaz Ospina, Juliana | spa |
| dc.contributor.author | Rodríguez Hernandez, Cristian Camilo | spa |
| dc.date.accessioned | 2019-06-26T16:47:23Z | spa |
| dc.date.available | 2019-06-26T16:47:23Z | spa |
| dc.date.issued | 2019 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/2524 | spa |
| dc.description.abstract | Ustedes solo hablan de crecimiento verde porque tienen demasiado miedo de ser impopulares”, denunció Greta Thunberg, activista por el cambio climático, en la United Nations Climate Change Conference en 2016. Una proclamación que condensa perfectamente el interés de este documento por establecer una relación entre la comunicación de los principios ambientales y socialmente responsables con la imagen de la marca. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | La comunicación de la responsabilidad social empresarial como imagen de la marca | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Comunicación | spa |
| dc.subject.proposal | Responsabilidad social | spa |
| dc.subject.proposal | Marca | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Cristian Camilo Rodríguez Hernández.pdf | 398.67 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
