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https://repositorio.ucm.edu.co/handle/10839/2530| Title: | Construcción y desarrollo de identidad de marca para la empresa publicitaria WOM |
| Authors: | Gómez Giraldo, Angela María |
| Advisor: | Rios, Camilo |
| Keywords: | Marca Branding Identidad corporativa |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | La identidad e imagen corporativa es una herramienta clave para el posicionamiento y reconocimiento de una empresa, fundación, institución o cualquier ente económico ya sea este productivo o de servicios. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/2530 |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Angela María Gómez G..pdf | 764.6 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
