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https://repositorio.ucm.edu.co/handle/10839/2541Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Forero Santos, Jorge Alberto | spa |
| dc.contributor.author | Osorio Achury, Yekar | spa |
| dc.contributor.author | Ocampo Salazar, Julián | spa |
| dc.date.accessioned | 2019-07-10T13:37:12Z | spa |
| dc.date.available | 2019-07-10T13:37:12Z | spa |
| dc.date.issued | 2019 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/2541 | spa |
| dc.description.abstract | La publicidad va ligada de forma entrañable con el diseño, gracias a la necesidad que tienen ambas de comunicar. Una lo hace desde la parte comercial, donde lo principal es lograr acciones de compra por parte de la comunidad, mientras la otra inicialmente busca generar impacto desde la parte artística de los seres humanos. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Tendencias actuales del diseño en el ámbito publicitario | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.subject.proposal | Mercadeo | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Yekar Osorio Achury.pdf | 2.01 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
