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https://repositorio.ucm.edu.co/handle/10839/2898Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mejía Amézquita, Juliana | spa |
| dc.date.accessioned | 2020-07-15T15:02:04Z | spa |
| dc.date.available | 2020-07-15T15:02:04Z | spa |
| dc.date.issued | 2020 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/2898 | spa |
| dc.description.abstract | VitaLup, se dedica a la fabricación productos de aseo para el hogar y los comercializa a través del refill o la compra a granel, haciendo que el usuario pague solo por el producto, construyendo una cultura de desperdicio cero. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Construcción de identidad de marca para la empresa de productos de aseo VITALUP basado en el modelo de construcción de marca de Manuel Martín García | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación Estratégica | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Marcas | spa |
| dc.subject.proposal | Branding | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_46ec | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Juliana Mejía Amézquita.pdf | 473.95 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
