RI-UCM
Site where all the intellectual, scientific and academic production of the Catholic University of Manizales is administered, preserved and disseminated. Its organization in communities and collections, allows open access to consult and download documents of interest such as books, magazines, theses, articles, research projects, administrative documents and teaching support learning objects.
Learn More
Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/3382| Title: | Manual de Identidad |
| Authors: | Marín Narváez, Jimena |
| Advisor: | Ríos Cardona, Camilo |
| Keywords: | Branding Marcas Manual de Identidad |
| Keywords: | Branding Trademarks Identity Manual |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | A continuación, se realizará la construcción de identidad de marca para el emprendimiento Nüsse, el cual es una marca de Mantequillas de frutos secos (Maní, almendra, nuez, macadamia, marañón). Basado en el modelo de construcción de marca de Manuel Martín García. En este trabajo se aplicará el paso a paso propuesto por dicho autor, de acuerdo a la marca Nüsse. |
| Abstract(eng): | Next, the construction of the brand identity will be carried out for the Nüsse venture, which is a brand of nut butters (peanuts, almonds, walnuts, macadamia, cashew). Based on the brand construction model of Manuel Martín García. In this work, the step by step proposed by said author will be applied, according to the Nüsse brand. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/3382 |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Manual_Identidad.pdf | Texto Completo | 7.65 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
