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https://repositorio.ucm.edu.co/handle/10839/3491Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Díaz Ospina, Juliana | - |
| dc.contributor.author | Arroyave Pineda, Daniel Felipe | - |
| dc.contributor.author | Londoño Bustamante, Juan Guillermo | - |
| dc.date.accessioned | 2022-02-25T15:48:16Z | - |
| dc.date.available | 2022-02-25T15:48:16Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3491 | - |
| dc.description.abstract | Diferentes autores han realizado estudios que revelan y describen los impactos del advergaming como estrategia de comunicación. Dichos estudios tienen como objeto de conocimiento analizar y comprender los efectos del advergaming en diferentes aspectos que, en relación, van enfocados a la comunicación publicitaria. | spa |
| dc.format.extent | 32 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Estrategias de comunicación utilizadas en el advergaming una aproximación a la literatura | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.description.abstracteng | Different authors have carried out studies that reveal and describe the impacts of advergaming as a communication strategy. These studies have as object of knowledge to analyze and understand the effects of advergaming in different aspects that, in relation, are focused on advertising communication. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Advergaming | spa |
| dc.subject.keyword | Warn me | spa |
| dc.subject.keyword | Advertising | spa |
| dc.subject.keyword | Persuasive communication | spa |
| dc.subject.proposal | Advergaming | spa |
| dc.subject.proposal | Advergame | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.subject.proposal | Comunicación persuasiva | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Estrategias_comunicación_utilizadas_advergaming_aproximación_literatura.pdf | Texto Completo | 655.95 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
