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https://repositorio.ucm.edu.co/handle/10839/4032| Title: | Campaña de lanzamiento “Toby y la escuela de Cristal |
| Authors: | Aristizábal Marín, Mariana Muñoz Rendón, Valeria |
| Advisor: | Díaz Ospina, Juliana |
| Keywords: | Ciberacoso Publicidad Campaña de Bien Social Campaña de Lanzamiento |
| Keywords: | Cyber bullying Advertising Social Good Campaign Launch campaign |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | En este documento se reúnen los diferentes elementos que se tuvieron en cuenta para la construcción de la campaña de lanzamiento para el proyecto de prevención del ciberacoso que lleva como nombre Toby y la Escuela de Cristal. Desde su proceso de investigación, descripción de marca, análisis del mercado, y plan de comunicaciones para ejecutarlas cuando sea necesario. Toby y la escuela del Cristal es el resultado de una investigación liderada por Juliana Díaz Ospina con el apoyo de la Alcaldía de Manizales, la Universidad Católica de Manizales con su aliado académico DePaul University |
| Abstract(eng): | This document brings together the different elements that were taken into account for the construction of the launch campaign for the cyberbullying prevention project that bears the name Toby and the Crystal School. From your research process, brand description, market analysis, and communications plan to execute them when necessary. Toby and the Cristal school is the result of an investigation led by Juliana Díaz Ospina with the support of the Manizales Mayor's Office, the Catholic University of Manizales with its academic ally DePaul University |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4032 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Mariana_Aristizábal_Marin_2022.pdf | 1.95 MB | Adobe PDF |  View/Open |
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