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https://repositorio.ucm.edu.co/handle/10839/4172| Title: | Estudio de caso: podcast “BEING A WOMAN AROUND THE WORLD” bajo el marco del proyecto 100k Strong in the Americas “Cultural Identities COL-US" |
| Authors: | Mejía Ochoa, Sofía |
| Advisor: | Diaz Ospina, Juliana |
| Keywords: | Podcast Publicidad Interculturalidad |
| Keywords: | Podcast Advertising interculturality |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El siguiente trabajo se centra en la creación del podcast “Being a Woman Around the World" donde se trata el papel de la mujer a través de una mirada intercultural. Este fue desarrollado en el marco del proyecto 100K Strong in the Americas y su clase de International Coworking, abarcando el trabajo con estudiantes internacionales y conceptos de identidad y cultura. El estudio de caso analiza la propuesta del podcast dándole respaldo a través de antecedentes investigativos, explicando todo su proceso y analizando su impacto como herramienta de comunicación. |
| Abstract(eng): | The following work focuses on the creation of the podcast "Being a Woman Around the World" where the role of women is discussed through an intercultural perspective. This was developed within the framework of the 100K Strong in the Americas project and its class of International Coworking, covering work with international students and concepts of identity and culture.The case study analyzes the podcast proposal, giving it support through investigative background, explaining its entire process and analyzing its impact as a communication tool. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4172 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| MejiaOchoaSofía_2023_TG.P.pdf | Texto Completo | 704.73 kB | Adobe PDF |  View/Open |
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