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https://repositorio.ucm.edu.co/handle/10839/4393Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Diaz Ospina, Juliana | - |
| dc.contributor.author | Otálvaro Salazar, Aurora María | - |
| dc.date.accessioned | 2024-07-16T20:11:34Z | - |
| dc.date.available | 2024-07-16T20:11:34Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4393 | - |
| dc.description.abstract | El propósito fundamental de este trabajo de grado es analizar una estrategia de comunicación innovadora que amplíe el alcance y reconozca las labores realizadas por la Fundación Pequeño Corazón. La realización de esta campaña publicitaria se convierte en una iniciativa de suma importancia con el objetivo de inspirar a individuos y organizaciones a realizar donaciones durante la temporada navideña. En este trabajo escrito, exploraremos en detalle el propósito de esta comunicación, destacando su relevancia y la necesidad de su ejecución en un período tan significativo del año. La Fundación Pequeño Corazón, dedicada a apoyar a niños en situaciones vulnerables, se encuentra ante la oportunidad de hacer una diferencia considerable en la vida de aquellos que más lo necesitan. Analizaremos las estrategias, los medios y los mensajes que se utilizarán para alcanzar el éxito de esta campaña y fomentar la generosidad de la comunidad durante la temporada Navideña | spa |
| dc.format.extent | 46 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Estudio de caso campaña Fundación Pequeño Corazón | spa |
| dc.publisher.faculty | Facultad de Salud | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.description.abstracteng | he main purpose of this degree work is to analyze an innovative communication strategy that broadens the reach and recognizes the work done by the Pequeño Corazón Foundation. The realization of this advertising campaign becomes a very important initiative with the objective of inspiring individuals and organizations to make donations during the holiday season. In this paper, we will explore in detail the purpose of this communication, highlighting its relevance and the need for its execution in such a significant period of the year. The Pequeño Corazón Foundation, dedicated to supporting children in vulnerable situations, is faced with the opportunity to make a considerable difference in the lives of those who need it most. We will analyze the strategies, media and messages that will be used to achieve the success of this campaign and encourage the generosity of the community during the holiday season. | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Pequeño Corazón | spa |
| dc.subject.keyword | Fundación | spa |
| dc.subject.proposal | Estrategia de Comunicación | spa |
| dc.subject.proposal | Campaña Publicitaria | spa |
| dc.subject.proposal | Donaciones Navideñas | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| OtalvaroSalazarAurora_2024_PUB.TG.pdf | Texto Completo | 4.49 MB | Adobe PDF |  View/Open |
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