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https://repositorio.ucm.edu.co/handle/10839/1798| Title: | Brand Content : cómo acercarse al consumidor |
| Authors: | Martínez Romero, Michell |
| Advisor: | Mejía, Salomón |
| Keywords: | Branding Mercadeo Consumidores |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | La lucha que enfrentan las marcas en búsqueda de la atención y fidelidad del consumidor es y será una acción incesante. Los públicos se vuelven cada vez más exigentes y la competencia amenaza con aumentar exponencialmente al pasar de los años. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/1798 |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Michell Martinez R.pdf | 2.49 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
