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https://repositorio.ucm.edu.co/handle/10839/3382Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | Marín Narváez, Jimena | - |
| dc.date.accessioned | 2021-10-20T21:38:13Z | - |
| dc.date.available | 2021-10-20T21:38:13Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3382 | - |
| dc.description.abstract | A continuación, se realizará la construcción de identidad de marca para el emprendimiento Nüsse, el cual es una marca de Mantequillas de frutos secos (Maní, almendra, nuez, macadamia, marañón). Basado en el modelo de construcción de marca de Manuel Martín García. En este trabajo se aplicará el paso a paso propuesto por dicho autor, de acuerdo a la marca Nüsse. | spa |
| dc.format.extent | 34 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Manual de Identidad | spa |
| dc.publisher.faculty | Facultad de Administración | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación Estratégica | spa |
| dc.description.abstracteng | Next, the construction of the brand identity will be carried out for the Nüsse venture, which is a brand of nut butters (peanuts, almonds, walnuts, macadamia, cashew). Based on the brand construction model of Manuel Martín García. In this work, the step by step proposed by said author will be applied, according to the Nüsse brand. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Branding | spa |
| dc.subject.keyword | Trademarks | spa |
| dc.subject.keyword | Identity Manual | spa |
| dc.subject.proposal | Branding | spa |
| dc.subject.proposal | Marcas | spa |
| dc.subject.proposal | Manual de Identidad | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Manual_Identidad.pdf | Texto Completo | 7.65 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
