Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/3965
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Fayad Alzate, Ana María | - |
dc.contributor.author | Moreno Vera, Laura Sofía | - |
dc.date.accessioned | 2022-11-25T20:14:52Z | - |
dc.date.available | 2022-11-25T20:14:52Z | - |
dc.date.issued | 2022 | - |
dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3965 | - |
dc.description.abstract | En esta modalidad de grado se verán expuestos varios de los problemas que la practicante de publicidad encontró en la empresa familiar La Cosecha, MORALES MONSALVE HERMANOS S.A. en la cual cursó su práctica rotativa profesional de décimo semestre por un periodo de cinco meses. En el caso de este estudio de caso, se verá justificado el porqué de una creación básica de un manual de identidad como parte de la solución de problemas y aprovechamiento de oportunidades de mejora encontradas en la empresa por falta de un logo más congruente con la empresa y el sector del agro, al cual pertenece | spa |
dc.format.extent | 56 Páginas | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.publisher | Universidad Católica de Manizales | spa |
dc.rights | info:eu-repo/semantics/openAccess | spa |
dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
dc.source | Universidad Católica de Manizales | spa |
dc.source | RI-UCM | spa |
dc.title | Manual de identidad para la empresa La Cosecha, Morales, Monsalve Hermanos S.A | spa |
dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
thesis.degree.grantor | Universidad Católica de Manizales | spa |
thesis.degree.name | PUblicista | spa |
dc.description.abstracteng | In this type of degree, several of the problems that the advertising practitioner encountered in the family business La Cosecha, MORALES MONSALVE HERMANOS S.A. will be exposed. in which he completed his tenth semester professional rotational practice for a period of five months. In the case of this case study, the reason for a basic creation of an identity manual will be justified as part of solving problems and taking advantage of improvement opportunities found in the company due to the lack of a more consistent logo with the company. and the agricultural sector, to which it belongs | spa |
dc.publisher.place | Manizales | spa |
dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
dc.subject.keyword | Business | spa |
dc.subject.keyword | Agriculture | spa |
dc.subject.keyword | Advertising | spa |
dc.subject.keyword | Identity Handbook | spa |
dc.subject.proposal | Empresa | spa |
dc.subject.proposal | Agro | spa |
dc.subject.proposal | Publicidad | spa |
dc.subject.proposal | Manual de Identidad | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
Appears in Collections: | Publicidad |
Files in This Item:
File | Description | Size | Format | |
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Laura_Sofía_Moreno_Vera_2022.pdf | Texto Completo | 4.18 MB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License