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https://repositorio.ucm.edu.co/handle/10839/4176Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Moreno A., Helman Norbey | - |
| dc.contributor.author | Valencia G., Diego Armando | - |
| dc.date.accessioned | 2023-08-17T20:01:48Z | - |
| dc.date.available | 2023-08-17T20:01:48Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4176 | - |
| dc.description.abstract | Si el descubrimiento de América se debió a la necesidad de conseguir especias, la Conquista fue la obsesión de tener oro. Y si la leyenda de El Dorado impulsó a muchos españoles a aventurarse por las montañas de la actual Colombia, la certeza de hallar ricos yacimientos llevó a otros a reclamar para sí extensos territorios. El presente estudio de caso describe, cómo desde la empresa privada se da análisis, estructuración y ejecución a los programas de responsabilidad social empresarial, producto de la actividad minero- energética en el municipio de Marmato/Caldas, estos enmarcados en los objetivos de desarrollo sostenible esenciales para la vida, buscando así generar un impacto en las comunidades y en la relación que se teje entre empresa y zona de desarrollo del proyecto. | spa |
| dc.format.extent | 38 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | La marca VIHERO como organización minera (explotación de oro), su responsabilidad social empresarial y su vínculo en la fabricación de productos de marcas de lujo. | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Humanidades, Ciencias Sociales y Humanidades, Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.description.abstracteng | If the discovery of America was due to the need to obtain spices, the Conquest was the obsession to have gold. And if the legend of El Dorado prompted many Spaniards to venture into the mountains of present-day Colombia, the certainty of finding rich deposits led others to claim vast territories for themselves. This case study describes how, from the private company, analysis, structuring and execution of corporate social responsibility programs are given, product of the mining-energy activity in the municipality of Marmato/Caldas, these framed in the objectives of sustainable development. essential for life, thus seeking to generate an impact in the communities and in the relationship that is woven between the company and the project development area. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Advertising | spa |
| dc.subject.keyword | Brand | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.subject.proposal | Marca | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ValenciaGilDiegoArmando_2023_PUB.TG.pdf | Texto Completo | 3.11 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
