Grado de sensibilización empresarial de las vulnerabilidades expuestas a través de fuentes abiertas (OSINT) en los paises de Sur America.

Abstract

Hector Roberto Gordon Quinche The present work collects in a structured way the learning and results of the experience in the professional practice of the student Lorenzo Valencia Gañán of the undergraduate degree in Advertising of the Catholic University of Manizales in Colombia, in the company Kosta Azul S.S.A, specifically in the central headquarters located in Dosquebradas - Risaralda, in the second semester of 2019. With the purpose of applying the theoretical and practical knowledge acquired in the advertising program in the professional field. As significant learning, part of the text will focus on the customer loyalty strategy Kosta Azul S.S.A where design, construction and dissemination of the commercial strategy were carried out.