RI-UCM
Site where all the intellectual, scientific and academic production of the Catholic University of Manizales is administered, preserved and disseminated. Its organization in communities and collections, allows open access to consult and download documents of interest such as books, magazines, theses, articles, research projects, administrative documents and teaching support learning objects.
Learn More
Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/4461Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Diaz Ospina, Juliana | - |
| dc.contributor.author | Bueno Amaya, María José | - |
| dc.date.accessioned | 2024-08-27T21:57:09Z | - |
| dc.date.available | 2024-08-27T21:57:09Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4461 | - |
| dc.description.abstract | La difusión global de la cultura surcoreana, conocida como 'Hallyu' o 'ola coreana', ha generado comunidades en diversas partes del mundo, incluyendo Manizales, Colombia. Sin embargo, la comunidad K-Pop en esta ciudad ha enfrentado dificultades para establecerse de manera consistente. Este estudio se centra en comprender el impacto de la interculturalidad en los jóvenes manizaleños y en identificar los factores que han obstaculizado la visibilidad y desarrollo de la comunidad K-Pop en la ciudad. Con esto, se busca el diseñar una estrategia de comunicación dirigida a jóvenes de 15 a 24 años para fortalecer la presencia del movimiento K-Pop en Manizales, tanto a nivel local como nacional, indagando así en la trayectoria de la comunidad K-Pop en la ciudad, su impacto en el desarrollo de comunidades urbanas y en la interculturalidad, todo esto a base de encuestas demográfica realizada a la comunidad K-Pop en Manizales, y análisis en diversos aspectos para verificar la mejor estrategia comunicativa para esta comunidad. | spa |
| dc.format.extent | 91 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Estrategia para la visibilización de la comunidad Kpop como movimiento urbano intercultural de la ciudad de Manizales | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.description.abstracteng | The global spread of South Korean culture, known as 'Hallyu' or 'Korean wave', has generated communities in various parts of the world, including Manizales, Colombia. However, the K-Pop community in this city has faced difficulties in establishing itself in a consistent manner. This study focuses on understanding the impact of interculturality on young people in Manizales and on identifying the factors that have hindered the visibility and development of the K-Pop community in the city. With this, we seek to design a communication strategy aimed at young people from 15 to 24 years old to strengthen the presence of the K-Pop movement in Manizales, both locally and nationally, thus investigating the trajectory of the K-Pop community in the city, its impact on the development of urban communities and interculturality, all this based on demographic surveys conducted to the K-Pop community in Manizales, and analysis in various aspects to verify the best communication strategy for this community. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Hallyu | spa |
| dc.subject.keyword | K-Pop Community | spa |
| dc.subject.keyword | Interculturality | spa |
| dc.subject.keyword | Manizales | spa |
| dc.subject.proposal | Hallyu | spa |
| dc.subject.proposal | Comunidad K-Pop | spa |
| dc.subject.proposal | Interculturalidad | spa |
| dc.subject.proposal | Manizales | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BuenoAmaya MaríaJose_2024_PUB.TG.pdf | Texto Completo | 5.37 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
