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https://repositorio.ucm.edu.co/handle/10839/2541| Title: | Tendencias actuales del diseño en el ámbito publicitario |
| Authors: | Osorio Achury, Yekar Ocampo Salazar, Julián |
| Advisor: | Forero Santos, Jorge Alberto |
| Keywords: | Publicidad Mercadeo |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | La publicidad va ligada de forma entrañable con el diseño, gracias a la necesidad que tienen ambas de comunicar. Una lo hace desde la parte comercial, donde lo principal es lograr acciones de compra por parte de la comunidad, mientras la otra inicialmente busca generar impacto desde la parte artística de los seres humanos. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/2541 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Yekar Osorio Achury.pdf | 2.01 MB | Adobe PDF |  View/Open |
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