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https://repositorio.ucm.edu.co/handle/10839/2877Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Díaz Ospina, Juliana | spa |
| dc.contributor.author | Aldana, Juan Diego | spa |
| dc.contributor.author | Lugo, Alejandro | spa |
| dc.contributor.author | Zapata, Sebastián | spa |
| dc.date.accessioned | 2020-07-03T21:07:51Z | spa |
| dc.date.available | 2020-07-03T21:07:51Z | spa |
| dc.date.issued | 2020 | spa |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/2877 | spa |
| dc.description.abstract | La marca Ensure es líder del mercado en la categoría de Complementos Nutricionales para adultos alcanzando en el año 2017 un total de COP$81MM (Miles de Millones) pero en lo transcurrido del año 2018 las ventas decayeron un 15% debido a la desaceleración económica ocurrida en Colombia, perdiendo 3pp (Puntos Porcentuales) llegando al 6% de penetración de marca (Brief - Ensure, Effie College, 2018). La actual imagen de Ensure se enfoca en la prevención de la pérdida de masa muscular para personas sanas mayores de 50 años. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Hábitos de consumo en personas de la tercera edad frente a Ensure advance | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.subject.proposal | Consumidor | spa |
| dc.subject.proposal | Mercadeo | spa |
| dc.subject.proposal | Marcas | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_ab4af688f83e57aa | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Aldana-Lugo-Zapata.pdf | 2.15 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
