RI-UCM
Site where all the intellectual, scientific and academic production of the Catholic University of Manizales is administered, preserved and disseminated. Its organization in communities and collections, allows open access to consult and download documents of interest such as books, magazines, theses, articles, research projects, administrative documents and teaching support learning objects.
Learn More
Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/3225Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | Correa Valencia, Yennifer | - |
| dc.date.accessioned | 2021-07-13T00:09:08Z | - |
| dc.date.available | 2021-07-13T00:09:08Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3225 | - |
| dc.description.abstract | El presente documento es una guía para el entendimiento del territorio de la marca de laIES CINOC ( Institución de Educación Superior, Colegio Integrado Nacional Oriente de Caldas) es decir el espacio conceptual que se pretende apropien los distintos públicos objetivos de la institución a través reconocimiento de sus valores, principios y atributos de personalidad por medio de una comunicación cohesionada y emitida por distintos canales. | spa |
| dc.format.extent | 163 páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Plan de comunicaciones IES CINOC | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales, Humanidades y Teología. Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación Estratégica | spa |
| dc.description.abstracteng | This document is a guide for understanding the territory of the IES CINOC brand (Institution of Higher Education, Colegio Integrado Nacional Oriente de Caldas), that is, the conceptual space that is intended to be appropriated by the different target audiences of the institution through recognition of their values, principles and personality attributes through cohesive communication and broadcast through different channels. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Branding | spa |
| dc.subject.keyword | Communications | spa |
| dc.subject.keyword | Trademarks | spa |
| dc.subject.proposal | Branding | spa |
| dc.subject.proposal | Comunicaciones | spa |
| dc.subject.proposal | Marcas | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Plan_comunicaciones_IES_CINOC.pdf | Texto Completo | 20.98 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
