RI-UCM
Site where all the intellectual, scientific and academic production of the Catholic University of Manizales is administered, preserved and disseminated. Its organization in communities and collections, allows open access to consult and download documents of interest such as books, magazines, theses, articles, research projects, administrative documents and teaching support learning objects.
Learn More
Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/3434| Title: | Manual de identidad Disruptiva |
| Authors: | López Ospina, Simón |
| Advisor: | Ríos Cardona, Camilo |
| Keywords: | Identidad corporativa Branding Marca |
| Keywords: | Corporate identity Branding Mark |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El Brand ideal de disruptiva es crear un mundo donde las marcas nos lleven a ser mejores personas. Por esto, nuestra propuesta de valor es: “Ayudar a que las personas cambien a través de la construcción de marcas auténticas” |
| Abstract(eng): | The ideal disruptive Brand is to create a world where brands lead us to be better people. For this reason, our value proposition is: "Help people change through the construction of authentic brands" |
| URI: | https://repositorio.ucm.edu.co/handle/10839/3434 |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Manual_identidad_Disruptiva.pdf | Texto Completo | 1.01 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
