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https://repositorio.ucm.edu.co/handle/10839/3491| Title: | Estrategias de comunicación utilizadas en el advergaming una aproximación a la literatura |
| Authors: | Arroyave Pineda, Daniel Felipe Londoño Bustamante, Juan Guillermo |
| Advisor: | Díaz Ospina, Juliana |
| Keywords: | Advergaming Advergame Publicidad Comunicación persuasiva |
| Keywords: | Advergaming Warn me Advertising Persuasive communication |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | Diferentes autores han realizado estudios que revelan y describen los impactos del advergaming como estrategia de comunicación. Dichos estudios tienen como objeto de conocimiento analizar y comprender los efectos del advergaming en diferentes aspectos que, en relación, van enfocados a la comunicación publicitaria. |
| Abstract(eng): | Different authors have carried out studies that reveal and describe the impacts of advergaming as a communication strategy. These studies have as object of knowledge to analyze and understand the effects of advergaming in different aspects that, in relation, are focused on advertising communication. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/3491 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Estrategias_comunicación_utilizadas_advergaming_aproximación_literatura.pdf | Texto Completo | 655.95 kB | Adobe PDF |  View/Open |
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