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https://repositorio.ucm.edu.co/handle/10839/3500| Title: | Construcción de marca para ASOGUACAM : Manual de identidad corporativa Aguacalia |
| Authors: | Acevedo Henao, Thomas Sepúlveda, Iván Camilo |
| Advisor: | Díez Gómez, David Andrés |
| Keywords: | Marca Publicidad Comunicación Mercadeo |
| Keywords: | Brand Advertising Advertising Marketing |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | Este documento reunimos los elementos que tuvimos en cuenta para la construcción de marca de ASOGUACAM, además de enriquecer este proceso con la personalidad e imagen con la que queríamos que la gente percibiera a la marca. El objetivo que nos planteamos al asumir este reto era dejarle a la ASOCIACIÓN DE PRODUCTORES Y COMERCIALIZADORES DE AGUACATE DEL MUNICIPIO DE MARQUETALIA una marca sólida teniendo en cuenta que consideramos que es el intangible más importante que podrían tener en su negocio y que los podrían posicionar de una manera inimaginable a nivel nacional e internacional |
| Abstract(eng): | This document brings together the elements that we took into account for the construction of the brand of ASOGUACAM, in addition to enriching this process with the personality and image with which we wanted people to perceive the brand. The objective that we set for ourselves when taking on this challenge was to leave the ASSOCIATION OF AVOCADO PRODUCERS AND MARKETERS OF THE MUNICIPALITY OF MARQUETALIA with a solid brand, bearing in mind that we consider it to be the most important intangible that they could have in their business and that could position them an unimaginable way nationally and internationally |
| URI: | https://repositorio.ucm.edu.co/handle/10839/3500 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Construccion_marca_ASOGUACAM_Manual_identidad_corporativa_Aguacalia.pdf | Texto Completo | 1.46 MB | Adobe PDF |  View/Open |
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