RI-UCM
Site where all the intellectual, scientific and academic production of the Catholic University of Manizales is administered, preserved and disseminated. Its organization in communities and collections, allows open access to consult and download documents of interest such as books, magazines, theses, articles, research projects, administrative documents and teaching support learning objects.
Learn More
Please use this identifier to cite or link to this item:
https://repositorio.ucm.edu.co/handle/10839/3569| Title: | Odisea en Publicidad. Creatividad y desarrollo latinoamericano para la inclusión y la equidad |
| Authors: | Castiblanco Laurada, César Serna Quiceno, Sadid Andrés |
| Keywords: | Publicidad Comunicación Publicitaria Identidad corporativa |
| Keywords: | Advertising Publicity communication Corporate identity |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El proyecto Odisea en Publicidad Colombia 2018 invitó a la Fundación para la Investigación y el Desarrollo de la Educación Especial (Fides), como cliente social, a participar con honores en la más original actividad de la publicidad colombiana. Invitar a varias facultades amigas a soñar y crear con bondad e inteligencia, en aras de servir a una entidad sin ánimo de lucro, da mucho de que hablar. Todo esto, enmarcado dentro de un ambiente de integración y progreso, con el ánimo de hacer lo mejor, deja a los asistentes sin palabras y con humilde agradecimiento. |
| Abstract(eng): | The Odyssey in Advertising Colombia 2018 project invited the Foundation for the Research and Development of Special Education (Fides), as a social client, to participate with honors in the most original activity of Colombian advertising. Inviting several friendly faculties to dream and create with kindness and intelligence, in order to serve a non-profit entity, gives a lot to talk about. All this, framed within an environment of integration and progress, with the aim of doing the best, leaves the attendees speechless and with humble gratitude. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/3569 |
| ISBN: | 978-958-53879-1-1 |
| Appears in Collections: | Libros |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Libro-ODISEA_compressed_compressed.pdf | Texto Completo | 14.33 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
