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https://repositorio.ucm.edu.co/handle/10839/4027Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | Mejía Zuluaga, Juan Camilo | - |
| dc.date.accessioned | 2023-03-17T14:15:59Z | - |
| dc.date.available | 2023-03-17T14:15:59Z | - |
| dc.date.issued | 2022 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4027 | - |
| dc.description.abstract | El presente se desarrolla con fines educativos y evaluativos, pero también en pro de un desarrollo de marca real con aplicación en el ámbito personal y desarrollo de empresa. De acuerdo a lo que se expondrá en el escrito, se evalúan procesos y lineamientos gráficos, sociales, demandas del mercado y también necesidades, al igual que oportunidades y competencia en el mercado | spa |
| dc.format.extent | 24 Paginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Fiura noventa y nueve management deportivo | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultas de Humanidades, Ciencias Sociales y Teología. Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación y Comunicación Estratégica | spa |
| dc.description.abstracteng | This is developed for educational and evaluative purposes, but also in favor of a real brand development with application in the personal sphere and company development. According to what will be exposed in the letter, processes and graphic and social guidelines, market demands and also needs are evaluated, as well as opportunities and competition in the market | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Corporate identity | spa |
| dc.subject.keyword | Branding | spa |
| dc.subject.keyword | Brand | spa |
| dc.subject.proposal | Identidad corporativa | spa |
| dc.subject.proposal | Branding | spa |
| dc.subject.proposal | Marca | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Especialización | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Juan_Camilo_Mejía_Zuluaga_2022.pdf | Texto Completo | 692.21 kB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
