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https://repositorio.ucm.edu.co/handle/10839/4170| Title: | Campaña de salud psicológica en jóvenes |
| Authors: | Ramírez López, Benjamín |
| Advisor: | Diaz Ospina, Juliana |
| Keywords: | Publicidad Medios de comunicación Redes sociales |
| Keywords: | Advertising Media Social networks |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | Este análisis de caso está articulado al proyecto “Designing Alternative and Digital Strategies to Build U.S.- Colombia Multidisciplinary Intercultural Identities” de Partners of the Americas y U.S Department of State con la iniciativa educativa “UCM Global Academy” promovida por la Universidad Católica de Manizales. En este sentido, se expone el análisis de una propuesta de contenidos digitales para redes sociales diseñada como una iniciativa para la prevención de la depresión, ansiedad y el suicidio en adolescentes la cual fue realizada en colaboración con estudiantes de diferentes universidades a nivel global, específicamente de las instituciones Florida International University y Catholic University of Ukraine. |
| Abstract(eng): | This case analysis is articulated to the project "Designing Alternative and Digital Strategies to Build U.S.- Colombia Multidisciplinary Intercultural Identities” from Partners of the Americas and U.S Department of State with the educational initiative “UCM Global Academy” promoted by the Catholic University of Manizales. In this sense, the analysis of a digital content proposal for social networks designed as an initiative for the prevention of depression, anxiety and suicide in adolescents is presented, which was carried out in collaboration with students from different universities worldwide, specifically from the institutions Florida International University and Catholic University of Ukraine. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4170 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RamirezLópezBenjamín.P.TG.pdf | Texto Completo | 7.07 MB | Adobe PDF |  View/Open |
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