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https://repositorio.ucm.edu.co/handle/10839/3467Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Moreno A, Helman Norbey | - |
| dc.contributor.author | Ángel R., Nicolás | - |
| dc.contributor.author | López O., Sofía | - |
| dc.date.accessioned | 2022-02-18T16:28:58Z | - |
| dc.date.available | 2022-02-18T16:28:58Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/3467 | - |
| dc.description.abstract | La imagen que representa las marcas es la carta de presentación de estas últimas con sus clientes; por lo tanto, se consolida como una herramienta que permite comunicar los valores a resaltar de los bienes o servicios sin tener que hablar o persuadir a las personas. En ese sentido, una marca que tiene claro sus valores desde el momento que se funda tiene una ventaja frente a sus competidores, ya que esta será coherente y dará credibilidad gracias a su comunicación | spa |
| dc.format.extent | 81 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Manual de identidad Corporativa para Interalia: staff jurídico | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Ciencias Sociales Humanidades y Teología. Publicidad | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.name | Publicista | spa |
| dc.description.abstracteng | The image that represents the brands is the cover letter of the latter with their clients; therefore, it is consolidated as a tool that allows to communicate the values to highlight of the goods or services without having to speak or persuade people. In this sense, a brand that is clear about its values from the moment it is founded has an advantage over its competitors, since it will be consistent and give credibility thanks to its communication | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Advertising | spa |
| dc.subject.keyword | Entrepreneurship | spa |
| dc.subject.keyword | 3d print | spa |
| dc.subject.proposal | Publicidad | spa |
| dc.subject.proposal | Emprendimiento | spa |
| dc.subject.proposal | Impresión 3D | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| Appears in Collections: | Publicidad | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Manual_identidad_Corporativa_Interalia_staff_juridico.pdf | Texto Completo | 2.69 MB | Adobe PDF |  View/Open |
This item is licensed under a Creative Commons License
