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https://repositorio.ucm.edu.co/handle/10839/4168| Title: | El poder de las mujeres creativas en la industria publicitaria |
| Authors: | Diaz Arango, Mariana |
| Advisor: | Castillo Osorio, María Luisa Diaz Ospina, Juliana |
| Keywords: | Publicidad Mujer publicidad |
| Keywords: | Advertising Advertising woman |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El poder de las mujeres creativas en la industria publicitaria ha sido una fuerza transformadora y revolucionaria. A medida que más mujeres han incursionado en el campo de la publicidad, han demostrado su capacidad para desafiar las normas, romper estereotipos y redefinir los estándares de la creatividad. En primer lugar, las mujeres creativas han aportado una perspectiva única a la publicidad. Han traído consigo experiencias de vida, sensibilidades y puntos de vista diferentes, lo que ha enriquecido enormemente el proceso creativo. Han sido capaces de generar ideas frescas y originales, conectando con audiencias diversas de manera auténtica y significativa. |
| Abstract(eng): | The power of creative women in the advertising industry has been a transformative and revolutionary force. As more women have entered the field of advertising, they have demonstrated their ability to challenge norms, break stereotypes and redefine the standards of creativity. First, creative women have brought a unique perspective to advertising. They have brought with them different life experiences, sensibilities and points of view, which has greatly enriched the creative process. They have been able to generate fresh and original ideas, connecting with diverse audiences in an authentic and meaningful way. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4168 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| DíazArangoMariana._2023_P.TG.pdf | Texto Completo | 3.18 MB | Adobe PDF |  View/Open |
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