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https://repositorio.ucm.edu.co/handle/10839/4175| Title: | Les implications de la publicité dans la fin du conflit armée en Colombie Analyse de l’stratégie de communication réalisée par Lowe/SSPS |
| Authors: | Ruíz Rodríguez, María Fernanda |
| Advisor: | Díez Gómez, David Andrés |
| Keywords: | Guerrilla Conflicto armado Publicidad Publicidad social |
| Keywords: | Warfare Armed conflict Advertising social advertising |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El desarrollo de esta tesis será objeto de un análisis cualitativo debido a su características y aspectos epistemológicos obtenidos a partir de la recopilación de información en el análisis entrevistas realizadas por periodistas a desmovilizados, análisis de documentos, así como contenido bibliográfico. Debido a la imposibilidad de realizar entrevistas específicamente dirigida a los involucrados en el desarrollo de las campañas, así como a los involucrados en el gobierno durante los dos periodos presidenciales en los que la estrategia de tuvo lugar la comunicación. La recogida de información y su análisis se realizará a través del acceso a entrevistas ya realizado en años anteriores. |
| Abstract(eng): | The development of this thesis will be the subject of a qualitative analysis due to its characteristics and epistemological aspects obtained from the collection of information in the analysis interviews conducted by journalists with demobilized combatants, analysis of documents, as well as bibliographic content. Due to the impossibility of conducting interviews specifically addressed to those involved in the development of the campaigns, as well as those involved in government during the two presidential terms in which the strategy of communication took place. The collection of information and its analysis will be carried out through access to interviews already done in previous years. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4175 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| RuizRodriguezMariaFernanda_2023_PUB.TG.pdf | Texto Completo | 7.29 MB | Adobe PDF |  View/Open |
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