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https://repositorio.ucm.edu.co/handle/10839/4206Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Ríos Cardona, Camilo | - |
| dc.contributor.author | Villegas Franco, Lina Marcela | - |
| dc.date.accessioned | 2023-09-13T13:31:34Z | - |
| dc.date.available | 2023-09-13T13:31:34Z | - |
| dc.date.issued | 2023 | - |
| dc.identifier.uri | https://repositorio.ucm.edu.co/handle/10839/4206 | - |
| dc.description.abstract | Siendo la comunicación un elemento fundamental Para el desarrollo , posicionamiento y mercadeo de una marca y Hemos realizado esta guía para el entendimiento del territorio de Efluvio Es decir estableceremos la forma de relacionamiento con los takeholders, el reconocimiento de los valores corporativos los principios y atributos de la personalidad de la marca. Con esto llevaremos el emprendimiento a incrementar sus ventas en el mercado local y nacional | spa |
| dc.format.extent | 46 Páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | spa |
| dc.publisher | Universidad Católica de Manizales | spa |
| dc.rights | info:eu-repo/semantics/openAccess | spa |
| dc.rights.uri | https://creativecommons.org/licenses/by-nd/4.0/ | spa |
| dc.source | Universidad Católica de Manizales | spa |
| dc.source | RI-UCM | spa |
| dc.title | Plan de comunicaciones Efluvio | spa |
| dc.publisher.faculty | Facultad de Ciencias Sociales, Humanidades y Teología | spa |
| dc.rights.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.accessrights | http://purl.org/coar/access_right/c_abf2 | spa |
| oaire.version | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| thesis.degree.discipline | Facultad de Humanidades, Ciencias Sociales y Humanidades, Especialización en Branding y Comunicación Estratégica | spa |
| thesis.degree.grantor | Universidad Católica de Manizales | spa |
| thesis.degree.level | Especialización | spa |
| thesis.degree.name | Especialista en Branding y Comunicación y Comunicación Estratégica | spa |
| dc.description.abstracteng | Communication being a fundamental element for the development, positioning and marketing of a brand and We have made this guide to understand the territory of Efluvio. That is, we will establish the form of relationship with the takeholders, the recognition of corporate values, the principles and attributes of the personality of the brand. With this we will lead the enterprise to increase its sales in the local and national market. | spa |
| dc.publisher.place | Manizales | spa |
| dc.rights.creativecommons | https://creativecommons.org/licenses/by/4.0/ | spa |
| dc.subject.keyword | Brand | spa |
| dc.subject.keyword | Strategic communication | spa |
| dc.subject.keyword | Marketing | spa |
| dc.subject.proposal | Marca | spa |
| dc.subject.proposal | Comunicación estratégica | spa |
| dc.subject.proposal | Mercadeo | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.driver | info:eu-repo/semantics/monograph | spa |
| dc.type.hasversion | http://purl.org/coar/version/c_b1a7d7d4d402bcce | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| VillegasFrancoLinaMarcela_2023_ESPBRG.TG (2).pdf | Texto Completo | 29.1 MB | Adobe PDF |  View/Open |
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