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https://repositorio.ucm.edu.co/handle/10839/2682| Title: | Identidad de marca Cafexport Colombia |
| Authors: | Ramírez Libreros, María Camila |
| Advisor: | Rios Cardona, Camilo |
| Keywords: | Branding Marcas Mercadeo |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El siguiente documento conceptualiza y materializa la identidad de marca de la empresa Cafexport Colombia, con el fin de plasmar los valores, el propósito y los demás componentes de la compañía, buscando establecer una marca solida, que permanezca en la memoria de los clientes internos y externos. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/2682 |
| Appears in Collections: | Especialización en Branding y Comunicación Estratégica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| María Camila Ramírez L.pdf | 2.38 MB | Adobe PDF |  View/Open |
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