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https://repositorio.ucm.edu.co/handle/10839/4169| Title: | Desarrollo de campaña “Tell Your Story” |
| Authors: | Salgado Tamayo, Valentina Castro Carreño, Jean Pierre |
| Advisor: | Diaz Ospina, Juliana |
| Keywords: | Campaña publicitaria |
| Keywords: | Advertising campaign |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El presente trabajo de grado tiene como finalidad profundizar en el estudio de una situación en particular, y diseñar una estrategia de comunicación alternativa para la construcción de una identidad intercultural multidisciplinaria entre EE.UU y Colombia; y de esta manera poder obtener resultados que permitan legitimar procesos y/o buscar soluciones. Este documento reúne el paso a paso y todos los elementos que se tuvieron en cuenta para poder desarrollar una campaña para la primera convocatoria de Incubadora Creativa de estudiantes de publicidad en un proyecto Internacional con Florida International University. |
| Abstract(eng): | The purpose of this degree work is to deepen the study of a particular situation, and design an alternative communication strategy for the construction of a multidisciplinary intercultural identity between the US and Colombia; and in this way to be able to obtain results that allow legitimizing processes and/or seeking solutions. This document brings together the step by step and all the elements that were taken into account in order to develop a campaign for the first call for Creative Incubator for advertising students in an International project with Florida International University. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4169 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CastroCarreñoJeanPierre_2023_P.TG.pdf | Texto Completo | 4.38 MB | Adobe PDF |  View/Open |
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