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https://repositorio.ucm.edu.co/handle/10839/4174| Title: | Estudio de Caso: Desarrollo campaña “Latin Bring”, El Marco del Proyecto 100K Strong In The Americas “Cultural Identities COL-US" |
| Authors: | Jurado Basto, María Alejandra |
| Advisor: | Diaz Ospina, Juliana |
| Keywords: | Publicidad Interculturalidad |
| Keywords: | Advertising Interculturality |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | La publicidad tiene un alcance masivo y una influencia que puede llegar a perdurar en el tiempo, incluso puede llegar a lograr un cambio en el comportamiento. La migración se ha convertido en un fenómeno de importantes consecuencias. Este trabajo de grado muestra el desarrollo de una campaña para el proyecto 100K, logrado gracias a un trabajo en equipo de estudiantes de la Universidad Católica de Manizales y la Universidad de la Florida (FIU), que buscó una colaboración mutua entre países a través del intercambio cultural. El presente proyecto surgió gracias a un análisis de problema, que derivó en una campaña publicitaria. |
| Abstract(eng): | Advertising has a massive reach and influence that can last over time, it may even lead to a change in behavior. Migration has become a phenomenon with important consequences. This degree work shows the development of a campaign for the 100K project, achieved thanks to a teamwork of students from the Catholic University of Manizales and the University of Florida (FIU), who sought mutual collaboration between countries through the culture exchange. This project arose thanks to a problem analysis, which led to an advertising campaign. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4174 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| JuradoBastoMariaAlejandra_2023_P.TG.pdf | Texto Completo | 2.7 MB | Adobe PDF |  View/Open |
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