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https://repositorio.ucm.edu.co/handle/10839/3965| Title: | Manual de identidad para la empresa La Cosecha, Morales, Monsalve Hermanos S.A |
| Authors: | Moreno Vera, Laura Sofía |
| Advisor: | Fayad Alzate, Ana María |
| Keywords: | Empresa Agro Publicidad Manual de Identidad |
| Keywords: | Business Agriculture Advertising Identity Handbook |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | En esta modalidad de grado se verán expuestos varios de los problemas que la practicante de publicidad encontró en la empresa familiar La Cosecha, MORALES MONSALVE HERMANOS S.A. en la cual cursó su práctica rotativa profesional de décimo semestre por un periodo de cinco meses. En el caso de este estudio de caso, se verá justificado el porqué de una creación básica de un manual de identidad como parte de la solución de problemas y aprovechamiento de oportunidades de mejora encontradas en la empresa por falta de un logo más congruente con la empresa y el sector del agro, al cual pertenece |
| Abstract(eng): | In this type of degree, several of the problems that the advertising practitioner encountered in the family business La Cosecha, MORALES MONSALVE HERMANOS S.A. will be exposed. in which he completed his tenth semester professional rotational practice for a period of five months. In the case of this case study, the reason for a basic creation of an identity manual will be justified as part of solving problems and taking advantage of improvement opportunities found in the company due to the lack of a more consistent logo with the company. and the agricultural sector, to which it belongs |
| URI: | https://repositorio.ucm.edu.co/handle/10839/3965 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Laura_Sofía_Moreno_Vera_2022.pdf | Texto Completo | 4.18 MB | Adobe PDF |  View/Open |
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