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https://repositorio.ucm.edu.co/handle/10839/4167| Title: | UCM Spirit: Dinamización de la imagen e Identidad universitaria como método de visibilización, apropiación del perfil y los pilares institucionales. |
| Authors: | Cardona Tabares, Juan Camilo |
| Advisor: | Diaz Ospina, Juliana |
| Keywords: | Imagen Identidad Posicionamiento Merchandising |
| Keywords: | Image Identity Positioning Merchandising |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El presente proyecto tiene como objetivo la dinamización de la imagen e identidad de la Universidad Católica de Manizales, iniciativa que busca a través de una estrategia visual y de comunicación, se cree una mascota publicitaria que junto a la promoción de merchandising, promueva la visibilidad del claustro de formación promoviendo un sentimiento de orgullo sustentado en la vivencia, apropiación del perfil y los pilares institucionales. De este modo, se pretende crear un ‘espíritu universitario’ que dé vitalidad a nuestros valores, tradiciones y metas estratégicas, promoviendo un entorno vibrante y unificado que inspire a todos los actores involucrados en la historia de la Universidad |
| Abstract(eng): | The objective of this project is to revitalize the image and identity of the Catholic University of Manizales, an initiative that seeks, through a visual and communication strategy, to create an advertising mascot that, together with the promotion of merchandising, promotes the visibility of the training faculty promoting a feeling of pride sustained in the experience, appropriation of the profile and the institutional pillars. In this way, it is intended to create a 'university spirit' that gives vitality to our values, traditions and strategic goals, promoting a vibrant and unified environment that inspires all the actors involved in the history of the University |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4167 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CardonaTabaresJuanCamilo.P.TG.pdf | Texto Completo | 1.94 MB | Adobe PDF |  View/Open |
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