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https://repositorio.ucm.edu.co/handle/10839/4173| Title: | Rediseño de marca de la corporación incubadora y aceleradora de empresas de base tecnológica de Manizales. – Incubar |
| Authors: | Gallego Ocampo, Esteban |
| Advisor: | Castillo Osorio, María Luisa |
| Keywords: | Marca Publicidad Emprendimiento |
| Keywords: | Brand Advertising Entrepreneurship |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | El presente estudio de caso da cuenta de la propuesta de renovación del logo de la marca de la empresa Incubar de la ciudad de Manizales, con el propósito de renovar su imagen en el marco de la celebración de su cumpleaños número 20, la construcción de esta propuesta partió del objetivo de rescatar el deseo de la empresa de querer transmitir la esencia de su marca, para llevar la incubadora a un nivel en el que los grupos objetivos la reconozcan como una empresa que fortalece el ecosistema empresarial tanto a nivel local como nacional permitiendo generar valor a la empresa sobresaliendo ante otras organizaciones |
| Abstract(eng): | This case study reports on the proposal to renew the logo of the company Incubar in the city of Manizales, with the purpose of renewing its image in the framework of its 20th birthday celebration, the construction of this The proposal started from the objective of rescuing the desire of the company to want to transmit the essence of its brand, to take the incubator to a level in which the target groups recognize it as a company that strengthens the business ecosystem both locally and nationally, allowing Generate value to the company by standing out from other organizations |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4173 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GallegoOcampoEsteban _2023_PUB.TG.pdf | Texto Completo | 6.6 MB | Adobe PDF |  View/Open |
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