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https://repositorio.ucm.edu.co/handle/10839/4461| Title: | Estrategia para la visibilización de la comunidad Kpop como movimiento urbano intercultural de la ciudad de Manizales |
| Authors: | Bueno Amaya, María José |
| Advisor: | Diaz Ospina, Juliana |
| Keywords: | Hallyu Comunidad K-Pop Interculturalidad Manizales |
| Keywords: | Hallyu K-Pop Community Interculturality Manizales |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | La difusión global de la cultura surcoreana, conocida como 'Hallyu' o 'ola coreana', ha generado comunidades en diversas partes del mundo, incluyendo Manizales, Colombia. Sin embargo, la comunidad K-Pop en esta ciudad ha enfrentado dificultades para establecerse de manera consistente. Este estudio se centra en comprender el impacto de la interculturalidad en los jóvenes manizaleños y en identificar los factores que han obstaculizado la visibilidad y desarrollo de la comunidad K-Pop en la ciudad. Con esto, se busca el diseñar una estrategia de comunicación dirigida a jóvenes de 15 a 24 años para fortalecer la presencia del movimiento K-Pop en Manizales, tanto a nivel local como nacional, indagando así en la trayectoria de la comunidad K-Pop en la ciudad, su impacto en el desarrollo de comunidades urbanas y en la interculturalidad, todo esto a base de encuestas demográfica realizada a la comunidad K-Pop en Manizales, y análisis en diversos aspectos para verificar la mejor estrategia comunicativa para esta comunidad. |
| Abstract(eng): | The global spread of South Korean culture, known as 'Hallyu' or 'Korean wave', has generated communities in various parts of the world, including Manizales, Colombia. However, the K-Pop community in this city has faced difficulties in establishing itself in a consistent manner. This study focuses on understanding the impact of interculturality on young people in Manizales and on identifying the factors that have hindered the visibility and development of the K-Pop community in the city. With this, we seek to design a communication strategy aimed at young people from 15 to 24 years old to strengthen the presence of the K-Pop movement in Manizales, both locally and nationally, thus investigating the trajectory of the K-Pop community in the city, its impact on the development of urban communities and interculturality, all this based on demographic surveys conducted to the K-Pop community in Manizales, and analysis in various aspects to verify the best communication strategy for this community. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4461 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| BuenoAmaya MaríaJose_2024_PUB.TG.pdf | Texto Completo | 5.37 MB | Adobe PDF |  View/Open |
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