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https://repositorio.ucm.edu.co/handle/10839/4271| Title: | La mujer y la representación femenina como tema atemporal en la historia |
| Authors: | Álvarez Parra, Santiago Guapacha Montoya, Alejandra |
| Advisor: | Fayad Alzate, Ana María Castillo Osorio, María Luisa |
| Keywords: | Publicidad Creatidad Mujer publicidad |
| Keywords: | Advertising Creativity advertising woman |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | Para la Universidad Católica de Manizales, y en específico para el programa de Publicidad, es un tema importante de abordar, ya que desde sus inicios, la publicidad y otros temas de la rama del arte desde la creatividad se han creado paradigmas y estereotipos de la mujer, en general de las personas, dando a entender que la mujer indicada para un spot publicitario, para una fotografía, debía tener unas características exigidas por una sociedad, como lo llamarían algunas personas el “90-60-90”, medidas que hacían pensar que era imposible alcanzar eso para las personas del común. |
| Abstract(eng): | For the Catholic University of Manizales, and specifically for the Advertising program, it is an important topic to address, since since its inception, advertising and other topics in the branch of art from creativity have created paradigms and stereotypes of woman, in general of people, implying that the woman indicated for an advertising spot, for a photograph, had to have characteristics required by a society, as some people would call it the “90-60-90”, measurements that made to think that it was impossible to achieve that for ordinary people. |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4271 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| GuapachaMontoyaAlejandra_2023_TG.PUB.pdf | Texto Completo | 12.18 MB | Adobe PDF |  View/Open |
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