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https://repositorio.ucm.edu.co/handle/10839/4017| Title: | Home office la nueva apuesta en la publicidad |
| Authors: | Feijoo Ospina, Daniela |
| Advisor: | Fayad, Ana María Cespedes, Francisco |
| Keywords: | Publicidad Home Office |
| Keywords: | Advertising home office |
| Publisher: | Universidad Católica de Manizales |
| Abstract(esp): | La pandemia de COVID-19 ha impactado al mundo en todo sentido y las empresas han empezado a revisar sus estrategias, sin embargo, los desafíos que está presentando esta crisis brinda una oportunidad para que las organizaciones evolucionen a una nueva realidad donde predomina lo digital. El Covid-19, hasta cierto punto, se ha convertido en un instrumento de medición para saber cuán preparadas se encontraban las organizaciones a nivel privado y público en la ruta de la transformación digital y no lejos de esto se encuentra la publicidad como profesión, como producto y como herramienta |
| Abstract(eng): | The COVID-19 pandemic has impacted the world in every way and companies have begun to review their strategies, however, the challenges that this crisis is presenting provide an opportunity for organizations to evolve to a new reality where digital predominates. The Covid-19, to a certain extent, has become a measuring instrument to know how prepared organizations were at a private and public level on the path of digital transformation and not far from this is advertising as a profession, as product and as a tool |
| URI: | https://repositorio.ucm.edu.co/handle/10839/4017 |
| Appears in Collections: | Publicidad |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Daniela_Feijoo_Ospina_2022.pdf | Texto Completo | 694.26 kB | Adobe PDF |  View/Open |
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